WHO WE ARE
'A good name is desired above all riches.'
The owners, Peter and Wendy Knoop, come from hard-working, “salt-of-the-earth” backgrounds. Peter grew up working for his father at a small local pizza shop, which he ended up owning and running. When he was in his early-twenties, he decided he wanted a change and started a Plumbing apprenticeship with a Plumbing, HVAC and Electrical contractor. This led to Peter becoming a licensed Sheet Metal Mechanic and Gas Technician with the newly started local company, Priority Mechanical, in 1996. Wendy grew up working on her parent’s dairy farm, where she started milking cows at the age of 10. That’s where she learned her strong work ethic and has never been afraid of getting her hands dirty.
After working for Priority for ten-years, and running a large portion of the workforce, Peter was approached by the previous owner to see if he was interested in purchasing Priority. The prior owner of the company wanted to make sure that Priority would continue to be known for – and live by – our founding values of “A good name is desired above all riches”.
Because Peter was known for his hard-work and strong character, he was asked, and Peter and Wendy took over ownership of Priority in 2006. Since then, we grew out of a small sheep barn in Drumbo to a much larger shop and office, centrally located to the tri-cities in Ayr. Our workforce has also grown to 100+ employees with over 60 service vehicles, and so has our expertise. We offer everything from new furnace installations, Indoor Air Quality solutions all the way to fixing clogged drains and much, much more.
In The Community
We support many local organizations, such as MADD, DeafBlind Ontario, Ayr Minor Hockey, North Dumfries School Fair, Cambridge Ice Hounds, Waterloo Wolves, Ayr Minor Softball, Ayr Centennials, Hike for Hospice, Ayr Community Theatre, Autism Dogs, Movember, Kindness Day, various GoFundMe pages, and our largest commitment, the Cambridge Memorial Foundation.
Our community means the world to us, and we intend to continue supporting programs like these as much as we can. “Our Community is the backbone of our success.” As we know, in the last number of years, our healthcare system has faced significant challenges, and many of us heavily rely on it to provide the care we need. Unfortunately, the healthcare industry is experiencing exceptional burnout rates, lack of equipment and supplies, and a shortage of workers. As a family, we’ve made a decision to donate 10% of our profits from our Service and New Installation Departments to the Cambridge Memorial Hospital Foundation.
This contribution aims to support our incredible nurses, doctors, and all hospital staff who face daily struggles. We all depend on the healthcare system, and we recognize the importance of easing their burden and showing our support.