Who we are

'A good name is desired above all riches.'

The owners, Peter and Wendy Knoop, come from hard-working, “salt-of-the-earth” backgrounds. Peter grew up working for his father at a small local pizza shop, which he ended up owning and running. When he was in his early-twenties, he decided he wanted a change and started a Plumbing apprenticeship with a Plumbing, HVAC and Electrical contractor. This led to Peter becoming a licensed Sheet Metal Mechanic and Gas Technician with the newly started local company, Priority Mechanical, in 1996. Wendy grew up working on her parent’s dairy farm, where she started milking cows at the age of 10. That’s where she learned her strong work ethic and has never been afraid of getting her hands dirty.

After working for Priority for ten-years, and running a large portion of the workforce, Peter was approached by the previous owner to see if he was interested in purchasing Priority. The prior owner of the company wanted to make sure that Priority would continue to be known for – and live by – our founding values of “A good name is desired above all riches”.

Because Peter was known for his hard-work and strong character, he was asked, and Peter and Wendy took over ownership of Priority in 2006. Since then, we grew out of a small sheep barn in Drumbo to a much larger shop and office, centrally located to the tri-cities in Ayr. Our workforce has also grown to 100+ employees with over 60 service vehicles, and so has our expertise. We offer everything from new furnace installations, Indoor Air Quality solutions all the way to fixing clogged drains and much, much more.

In the Community

We support many local organizations, such as MADD, DeafBlind Ontario, Ayr Minor Hockey, North Dumfries School Fair, Cambridge Ice Hounds, Waterloo Wolves, Ayr Minor Softball, Ayr Centennials, Hike for Hospice, Ayr Community Theatre, Autism Dogs, Movember, Kindness Day, various GoFundMe pages, and our largest commitment, the Cambridge Memorial Foundation.

Our community means the world to us, and we intend to continue supporting programs like these as much as we can. “Our Community is the backbone of our success.” As we know, in the last number of years, our healthcare system has faced significant challenges, and many of us heavily rely on it to provide the care we need. Unfortunately, the healthcare industry is experiencing exceptional burnout rates, lack of equipment and supplies, and a shortage of workers. As a family, we’ve made a decision to donate 10% of our profits from our Service and New Installation Departments to the Cambridge Memorial Hospital Foundation.

This contribution aims to support our incredible nurses, doctors, and all hospital staff who face daily struggles. We all depend on the healthcare system, and we recognize the importance of easing their burden and showing our support.

WE WOULD LOVE TO HEAR FROM YOU!

We service all commercial and residential homes and buildings. Contact us to get a quote and see why our customer service is recognized as the best in the industry.

If you have any comments, questions, or concerns, let us know, and we will get back to you right away.
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Feel the Difference!

Family-owned and operated since 1996.
Proud of our growth and small-town values.
Terms & Conditions
Offer is only available to residential customers who purchase and install Trane equipment through Priority. The warranty covers parts and labour for 10 years from the installation date. Invoice must be paid in full for the warranty to remain valid. This offer cannot be transferred or combined with other warranties or offers unless specified. Priority reserves the right to modify or cancel this warranty at any time without prior notice. Certain terms and conditions apply, see warranty agreement for full details.
Terms & Conditions
Maximum loan of $40,000 and a minimum of $5,000. The loan is interest-free with a 10-year repayment term. Offer is only available to eligible homeowners for retrofits and home improvements. The maximum loan amount is based on selected retrofits and quotes, subject to industry standards. Any costs above the loan amount must be covered by the homeowner. Part of the loan may be advanced to cover contractor deposits, with the balance disbursed after post-retrofit evaluation. Priority reserves the right to modify or cancel this offer at any time without notice. Certain terms and conditions apply, see financing agreement for details.
Terms & Conditions
Offer expires October 11, 2024. Cannot be combined with any other offer and is only available to residential customers who finance the supply and installation of any two of the following pieces of equipment: Water Softener, Water Treatment, Water Heater, Furnace, AC or Heat Pump. Residential customers will receive 6 months without payments or interest after they have been approved for financing (OAC), and the first payment has been made successfully to FinanceIt. Priority reserves the right to change or cancel this offer at any time without prior notice. Certain terms and conditions apply, see financing agreement for details.
Terms & Conditions
Offer expires October 11th. Cannot be combined with any other offer and is only available to residential customers. Residential customers will receive a free duct cleaning at the place of residence where new equipment was supplied and installed by Priority. Offer not valid to residential new construction customers. Offer is only valid for one calendar year after the date of install. Invoice must be paid in full for the offer to remain valid. Priority reserves the right to change or cancel this offer at any time without prior notice.
Terms & Conditions
Offer expires October 11, 2024. May be combined with any other offer and is only available to residential customers. Residential customers will receive a free maintenance on all pieces of equipment supplied and installed by Priority. Offer is only valid for one calendar year after the date of install. Invoice must be paid in full for the offer to remain valid. Priority reserves the right to change or cancel this offer at any time without prior notice.
Terms & Conditions
Offer expires October 11, 2024. Cannot be combined with any other offer and is only available to residential customers. Residential customers will receive a $1000 prepaid credit card after their invoice has been paid in full on a new installation of select furnaces. Priority reserves the right to change or cancel this offer at any time without prior notice.
Terms & Conditions
Offer valid until October 11th. This promotion cannot be combined with any other offer and is available exclusively to residential customers. Customers will receive one year of free filters with the purchase of a Priority Plus Plan. This offer applies to new enrollments only and is non-transferable. Priority reserves the right to modify or cancel this offer at any time without prior notice.
Terms & Conditions
Offer expires October 11, 2024. We reserve the right to change or cancel this offer at any time without prior notice. Customer will not be charged our standard $120 + HST ($180 + HST evenings and weekends) diagnostic rate for HVAC equipment. Cost of repairs not included. May not be combined with any other offer and is only available to residential customers.
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